The value of your property does not always remain high. At times, it invites worries if you don’t understand the demand and services across the market. The same goes for the hotel business, as you don’t always see all the night rooms occupied.
It can be a good short-term strategy to slash rates to bring the competition down temporarily and increase your hotel revenue. You might be able to sell more night rooms in your hotel, but a discount-offering strategy does not generate sufficient sales in the long term. Moreover, this strategy often leads to a shift in customers value perception of your hotel or resort.
As a business owner, you must consider stumbling upon the center of your community. You can always take a good look at Scottsdale Community Involvement to see what their in-house team has been doing so far. No matter which business strategy you implement, tracking down your hotel’s occupancy trends helps focus on your long-term marketing strategies.
Here are 7 ways to stimulate business when you experience low demand:
1. Employ a metasearch engine
This is more of an aggregator search tool, which sends out your queries to various other search engines followed by collecting that data showing the intended results.
Well, you must have heard of or perhaps used one or more sites that aggregate hotel properties and display their prices. These are also known as meta-search engines – for example, Expedia, which can part of your business distribution strategy.
These websites are aimed at presenting travelers with a wide range of hotel room options to choose from. These meta-search engines allow small hotel owners to come up and be on the same playing field as large hotels.
2. Contact online travel agents
You can get in touch with various online travel agents, as they can be the key source of online distribution for your hotel, be it small or large. These agents can help you easily reach out to several markets that are not typically accessible to you. Since most of the guests often aim at booking a hotel room or suite they haven’t been to before with the help of such an agent.
Needless to say, online travel agents primarily focus on distribution and marketing to an audience much broader. This also significantly expands the number of guests from the international market, making you one of the independent hoteliers.
As soon as a guest arrives through such an agent, make sure to convert that guest into a customer by making a direct booking. For example, provide these customers with offers codes, allowing them to book directly on their next booking.
3. Try Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a great way to increase the visibility of your hotel online. Effective SEO techniques ensure that your hotel’s website is visible on Search Engine Result Pages (SERPs). As a result, the traffic to your website keeps increasing every day and you can convert them into your customers.
The following is a list of benefits your hotel can get from effective SEO practices:
- Put your hotel’s website at the top on SERPs and thus ahead of the market competition
- Establishing the credibility of your hotel’s business online
- Improve the loyalty and engagement of your hotel’s customers
- Increase online awareness of your hotel by expanding its online reach to a wider audience
- Generating customers interest in your hotel
- Build online traffic to your hotel’s website and chances to get more customers
As long as you are into business, you get to experience both peak and peak-off seasons. Offering special packages to guests who’d like to travel solo and therefore look for single accommodation; those who travel with their pets, in family, can significantly increase your customer base.
When it comes to building strategies to boost your hotel business, you need to ensure that you have a user-friendly online booking system to help your existing and potential customers book rooms in a trouble-free manner. On the other hand, if you are associated with a metasearch engine, things become a lot easier because the overall experience of a customer is not on your website at all.
To increase your bookings online, also invest in SEO and content marketing to enhance your customer outreach as well as increase your brand awareness. For this, partner with a digital marketing agency or set up an in-house digital marketing team.